Whatever's Whatever - The Logo


 

The concept for our logo was developed based on what we believe are ideals that are right here, right now and in plain sight of us ALL. They are simple and it's a strong weapon against "The Madness". It's all about COMMON SENSE!

The Symbol - The Eye of Heru (aka the eye of Horus) (originally, The Eye of Ra) is an ancient Egyptian symbol of protection and power, and is also considered to confer wisdom, health and prosperity. The Eye was a symbol that signified royal power, yet on the numeration side denoted a decimal system where round off was set to the first 6-terms. The Eye of Horus (flanked by Nekhbet and Wadjet) was found under the 12th layer of bandages on Tutankhamen's mummy. In the Ancient Egyptian measurement system, the Eye Of Horus represented a fractional quantification system to measure parts of a whole. The entire eye measured one (1). Each of the parts of the eye measured a fraction of it. The shattering of Horus' eye into six pieces lead the Egyptians to use the Eye to calculate in form of fractions. This is because all is one. The ancient Egyptians used these six pieces to represent six senses, and an arithmetical notation. Each series had a fractional value. The parts of the eye were divided as follows:
1/2 represents Smell symbolized by the right side of the eye in a form of the nose.
1/4 represents Sight, or the sensation of light symbolized by the pupil.
1/8 represents Thought symbolized by the eyebrow.
1/16 represents Hearing symbolized by left side of the eye in a form of an arrow pointing towards the ear on the face.
1/32 represents Taste by the sprouting of the wheat or grain from the planted stalk symbolized by a curved tail.
1/64 represents Touch symbolized by a leg touching the ground.

As we add all fractions together we realize they add up to 63/64, not to 64/64 which is ONE (1). This round off has been attributed to the ancient Egyptians belief in not being able to attain perfection in life but in eternity. Also looking at the numbers we can see a pattern (1/2, 1/4, 1/8, 1/16, 1/32, 1/64). Each following step is exactly ½ of the original (1/2 to 1/4, 1/4 to 1/8, 1/16 etc.). If we continue to divide by this ancient algorithm and keep summing up the parts (1/2 + 1/4 +1/8 …) we realize it represents the way to infinity. We come closer and closer to perfection/all ONE (1), but we will reach it only in infinity (∞). Variations of the Eye of Horus are often encountered, a notable case being the all-seeing eye in the Great Seal of the United States. Look on the reverse side of the One Dollar Bill, for example. COMMON SENSE: "Restoring harmony to the unstabilized world and restoring unrightful things to righteousness".

The Flaming Heart - The burning desire we ALL have inside to end "The Madness".

The Profile's Tear - The tear falling down the cheek on the profile represents ALL of the pain, anguish and suffering WE ALL face at the hands of "The Madness".

The Dove With Halo - The dove, with it's halo and wings spread, represents LOVE. It represents the love, we ALL need to have for each other; gliding down and "Caressing The Pain".